Advertising Network
What is an Advertising Network?
- TheAn Advertising Network is a technology platform that acts as an intermediary between advertisers and publishers (website owners or app developers). It aggregates available ad space (inventory) from multiple publishers and sells it in bulk to advertisers who are looking to reach a specific audience.
Instead of an advertiser having to negotiate directly with hundreds of individual websites, they can simply plug into an ad network, set their targeting criteria, and let the network handle the rest.
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